YUVI Tea
Type: Branding, Packaging Design, Illustration
About: YUVI Tea is a passion project I created when experimenting with my illustrations and packaging design. Pronounced like the letters “UV,” the name combines the words (youth + vitality). The overall branding and illustration are chosen to spark feelings of joy and rejuvenation.
Visual Identity:
My visual direction for the brand is a bright and vibrant aesthetic, inspired by summer. I incorporated pastel illustration with the packaging as it creates a nostalgic feeling and adds a unique texture, creating intrigue with the customer. I wanted to create a story with the brand being based on Vancouver Island, the vibrant pastel colours within summer landscapes promotes the beautiful scenery and local artisan culture.
Illustration Process
I used Mungyo oil pastels, which have a very soft blend and vibrant pigment to achieve the overall result. Smudging and blending colours helps to create cohesion between the different hues.
Design Elements:
Colours: Hues of blue, orange and pink are youthful and derived from the selected illustrations. I chose more muted hues to draw focus to the illustrations and emphasize the pop of colour within them.
Typography: Kage as the header font portrays a stylish and intriguing personality. I chose Istok Web for the simplicity and legibility (especially being layered over an illustration).
